PALMER FOOTBALL
Logo design and brand identity for a football coaching startup based in San Diego, USA. Working closely with the client, a classic club-crest inspired identity was developed for use primarily across training kits and apparel.
The identity was designed to be adaptable across both physical and digital applications, with motion considered as an extension of the mark’s structure, and variations suitable for smaller-scale use on social media. The final concept uses modified typography with dynamic line work to create a clean, modern mark that retains a subtle retro sports aesthetic.
Freelance Project | Logo Design | Brand Identity Development
Animated logo mark — single-stroke construction
Primary logo mark
Secondary and reversed mark variations
Social media brand presence
Brand foundations defining identity, colour, and typographic direction
System applied across graphic language, social, and physical touchpoints
