Museu do Jogo Bonito
The Museu do Futebol in São Paulo is an established institution dedicated to telling the history of football in Brazil and around the world. This concept project explores a rebrand aimed at attracting a wider audience — including tourists and visitors to the city — while remaining rooted in the local community.
The brief focused on repositioning the museum as a lively cultural hub. Drawing on Brazil’s deep passion for the beautiful game, the visual identity celebrates football as culture, heritage, and shared experience, resulting in a playful, inviting, and celebratory campaign.
Concept Work | Brand Identity | Digital | Print
