Museu do Jogo Bonito
The Museu do Futebol in Sao Paolo is an established museum devoted to telling the history of football within Brazil and the world. The brief afforded an exciting opportunity to re-brand and target a wider audience including tourists and visitors to the city whilst still appealing to the local community. The client wanted the visual identity to create a buzz around the museum so that it became a cultural hub. Therefore the concept narrowed in on Brazil’s love and passion for ‘the beautiful game’ to create an identity that’s playful, inviting, and celebratory.
Concept Development  |  Brand Identity  |  Digital  |  Print
Concept work created for student project

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