Philips avent — New Parent toolkit
A multi-page editorial product brochure designed for a global consumer healthcare brand. The project required a flexible design system that could scale consistently across dozens of pages and multiple product categories, while working within established brand guidelines.
Using natural lifestyle imagery and a warm editorial approach, the brochure was designed to create a calm, accessible reading experience for new parents, balancing emotional reassurance with clear, structured product information.
Agency Project | Editorial Design | Global Client
Context / Role
Role: Graphic Designer (Agency Project)
Responsibilities: Concept development, editorial layout, typographic hierarchy, grid systems, image selection, print-ready artwork.
Responsibilities: Concept development, editorial layout, typographic hierarchy, grid systems, image selection, print-ready artwork.
Challenge
The key challenge was designing a long-form editorial piece that balanced emotional reassurance with clear, practical information, while working within established brand guidelines and a high volume of content.
Solution
I developed a flexible editorial system built around clear sectioning, strong typographic hierarchy, and modular layouts. Colour was used to distinguish content areas, while imagery and spacing were carefully controlled to maintain a calm and supportive tone throughout.
Outcome
The design direction was approved with minimal revisions, reflecting strong first-pass concept development and clarity of execution.
