Loire 1555
Loire 1555 is a boutique olive oil brand with a unique backstory. The brief was to craft a premium packaging design that was sophisticated and appealing to a niche market who desire something a little different. The target audience was psychic mediums with the design taking inspiration from historical figures Nostradamus and Catherine de’ Medici and their reputed practice of astrological readings. The surreal visuals aim to attract those looking for a little extra help with psychic foresight!
Brand Identity | Packaging | Copy | Illustration
Concept work created for student project at Shillington School of Graphic Design NYC 2021.
